Backlinks for SaaS companies, mapped in three moves.
Most backlink lists are one long scroll. This one sorts every source by what it asks of you: claim it tonight, pitch it this month, or earn it over time.
16 sources for CRM and sales software
Claim tonight
0/7Free profiles you control. No one to convince, done in an evening.
G2
Review site · free
G2
The biggest software review site. A free profile links to you and ranks for comparison searches.
- Claim or create your profile.
- Add screenshots, pricing and the right category.
- Ask five happy customers for a review.
What others miss: Category placement decides which comparison pages you appear on. Pick the narrowest category that fits, not the biggest.
Capterra
Review site · free
Capterra
One vendor listing also appears on GetApp and Software Advice.
- Create a free vendor account.
- Fill in features, pricing and integrations.
- Collect reviews to rank in your category.
What others miss: One listing covers three sites, so finishing every field pays off three times.
Crunchbase
Company profile · free
Crunchbase
A profile journalists and investors check before they write about you.
- Create the organization profile.
- Add founders, status and website.
- Update it whenever you ship or raise.
What others miss: Journalists use it to confirm you are real before quoting you. A stale profile quietly costs press mentions.
SaaSHub
Directory · free
SaaSHub
Its alternatives pages rank for "competitor alternatives" searches.
- Submit your product.
- List the competitors you are an alternative to.
- Verify ownership to edit it.
What others miss: The competitors you choose decide which alternatives pages you appear on. Pick the ones your buyers leave.
AlternativeTo
Directory · free
AlternativeTo
People browse it for alternatives to the tools you compete with.
- Add your app.
- List it against your main competitors.
- Ask users to like it.
What others miss: This one sends real visitors, not just a link. Write the description for a switcher, not a search engine.
TrustRadius
Review site · free
TrustRadius
Detailed B2B reviews, strong with mid-market buyers.
- Claim your vendor profile.
- Complete the product details.
- Invite customers to review.
What others miss: Its long-form reviews get quoted in buying committees. Fewer, detailed reviews beat many short ones here.
Startup directories
Directory · free
Startup directories
BetaList and similar sites list new products. Easy first links.
- Submit to two or three established ones.
- Use one consistent description.
- Skip any that charge for a listing.
What others miss: Value drops fast after the first few. Stop at three and spend the time on lane 2.
Pitch this month
0/5Editorial links from real outreach. This is where the authority comes from.
Unlinked brand mentions
Outreach · earnedSeowly can run this outreach
Unlinked brand mentions
Pages that name your product without linking to it.
- Search your brand, excluding your own site.
- List pages that mention you without a link.
- Send a short, friendly ask.
What others miss: The writer already chose to mention you, so this is the smallest ask on the map, and almost nobody sends it.
"Best software" roundups
Outreach · earnedSeowly can run this outreach
"Best software" roundups
Listicles ranking for "best [category]". AI assistants lean on them too.
- Find roundups with the searches below.
- Find the author or editor.
- Pitch one specific reason to add you.
What others miss: Roundups updated yearly are the ones worth pitching. Check the date in the title before you write.
Competitor alternatives posts
Outreach · earnedSeowly can run this outreach
Competitor alternatives posts
Posts listing alternatives to the leaders you compete with.
- Search "[competitor] alternatives".
- Shortlist posts already listing smaller tools.
- Pitch the reason people switch to you.
What others miss: Posts that already include small tools are far likelier to add one more. Skip lists of only big names.
Partner and integration pages
Outreach · earned
Partner and integration pages
Tools you integrate with often list partners on their own site.
- Find each tool’s partners page.
- Email partnerships with a one-line use case.
- Offer a link back from your integrations page.
What others miss: Lead with how many of your users use the integration. Partners care about shared customers, not your feature list.
Industry podcasts
Outreach · earned
Industry podcasts
Guest episodes come with show notes that link to you.
- Find shows your buyers listen to.
- Pitch one story, not your product.
- Ask for a link in the show notes.
What others miss: Small shows say yes far more often and still publish show notes. Start there.
Earn over time
0/4Launches, press and communities. Slower, and they compound.
Integration marketplaces
Partnership · free
Integration marketplaces
Each tool you integrate with has an app directory, each listing a relevant link.
- List every integration you have.
- Find each one’s marketplace.
- Submit with a short use case.
What others miss: Building a new integration is itself a link strategy. Each one opens another marketplace listing.
Product Hunt
Launch · free
Product Hunt
A permanent product page, and good launches get picked up by newsletters.
- Build a following a few weeks ahead.
- Prepare tagline, gallery and first comment.
- Launch on a weekday and reply to everyone.
What others miss: The newsletters that cover launches are the real link source. The page itself is the smaller prize.
Journalist requests
Press · free
Journalist requests
Reporters look for expert quotes daily, usually credited with a link.
- Sign up to a request service.
- Answer only where you are an expert.
- Reply fast with one quotable line.
What others miss: Speed wins. Reporters work to deadlines and stop reading once they have their quote.
Indie Hackers and communities
Community · free
Indie Hackers and communities
A product page plus honest build-in-public posts.
- Create the product page.
- Share real numbers and lessons.
- Link your site from your profile.
What others miss: Treat this as referral traffic, not SEO. Writers who later cover you often found you here.
Four pitches, written the way editors actually reply to.
Short, specific, no flattery. Your site fills in automatically. Pick a thread, then copy it into your own inbox.
One more option for your CRM software roundup
One more alternative to [Competitor]
[Your product] on your integrations page
Six Google searches that surface pages already linking to CRM and sales software.
Run one, keep the five most relevant results, and add them to lane 2.
"Best CRM software" roundups
Alternatives posts
Integration directories
Stats posts that cite data
Blogs taking expert articles
Your unlinked mentions
Claim lane 1 yourself. Hand lane 2 to Seowly.
Profiles take an evening. Outreach takes every week after. Seowly finds the roundups, alternatives posts and mentions for your category, writes each pitch, and sends it from your own inbox once you approve.
Get my free opportunity reportBacklinks and SaaS link building: straight answers
What are the best ways for SaaS companies to get backlinks?
Claim the free profiles every SaaS should have first, then earn editorial links by pitching category roundups, alternatives posts and pages that already mention you.
What makes a backlink high quality for SaaS?
Relevance first. A link from a page your buyers read, about the problem you solve, beats a bigger site that has nothing to do with you.
Do G2 and Capterra links help SEO?
The direct link value is modest. The profiles matter because they rank for comparison searches and AI assistants often cite them.
How do backlinks affect AI search visibility?
AI assistants lean on the same roundups and comparison pages that link to software. Being listed there makes you more likely to be named.
Why three lanes instead of one ranked list?
Because the sources ask for different things. Profiles need an evening, outreach needs weekly follow-up, and press builds slowly. Sorting by effort type tells you what to do next.
Is this free?
Yes. The map, emails and searches are free with no signup. Seowly is the paid product that runs the outreach marked with the owl.
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