7 Best AI Visibility Tools in 2026, With Prices Checked

What are AI visibility tools?

AI visibility tools measure how often and how favorably your brand appears in answers from AI engines. They run a list of prompts through ChatGPT, Perplexity, Gemini, Google AI Overviews and others, then report your mentions, citations, sentiment and share of voice against competitors.

You may also see them called GEO tools, AI search visibility tools, LLM tracking tools or AI brand monitoring tools. GEO stands for generative engine optimization, a term from a 2024 research paper that found optimization methods could raise visibility in AI answers by up to 40%.

A traditional rank tracker reports a position for a keyword. AI visibility tracking reports what a model said for a prompt, and that answer can change from one run to the next.

Why does AI visibility tracking matter now?

AI visibility tracking matters because more of the buying journey now happens inside AI answers, where normal analytics cannot see it. Pew reports that 44% of US adults say they use ChatGPT, up from 34% in 2025, though the question wording changed between surveys.

Clicks are falling where AI answers appear. Ahrefs found an AI Overview correlates with a 58% lower average clickthrough rate for the top-ranking page across 300,000 keywords. That is a correlation against a modeled forecast, and Ahrefs sells a tracker, so treat it as a strong signal more than a precise figure.

For an agency or an in-house lead, the practical point is reporting. Clients and managers are starting to ask where they appear in ChatGPT, and Search Console cannot answer that.

How do the best AI visibility tools compare?

Otterly.AI has the lowest entry price, Peec AI the broadest engine set at its price, and Profound the widest enterprise coverage. The table uses each tool's lowest published plan, billed monthly.

Prompt counts are not like for like. Some vendors count prompts per day, others per month, and some charge credits per engine, so work out the total number of answers you actually receive.

1. Profound: best for enterprises

Profound is the best AI visibility tool for large companies that want to run AI search as a program. Its Enterprise plan covers up to 9 engines: ChatGPT, Gemini, AI Overviews, Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa Search.

Profound's pricing page lists Enterprise as custom, so expect a sales conversation. A free 7-day trial runs 50 preset prompts a day across ChatGPT, Gemini and AI Overviews. Those prompts cannot be edited, so the trial shows you the product more than your own market.

Without a public price, it is hard to budget. Smaller teams usually look at Profound alternatives first.

2. Peec AI: best for SEO and content teams

Peec AI is the best fit for SEO and content managers who want a dedicated tracker with a public price. Its Starter plan costs $95 a month for 50 prompts, Pro costs $245 for 150, and Advanced costs $495 for 350.

Coverage includes ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Perplexity and Claude are listed for Enterprise only, which matters if either is important in your market.

We found no free trial on the pricing page, so ask before you commit. It is the natural step up from Otterly.AI for teams that need more prompts.

3. Otterly.AI: best for solo marketers

Otterly.AI is the best low-cost AI visibility tool for solo marketers and small teams. Lite costs $29 a month for 15 prompts across ChatGPT, AI Overviews, Perplexity and Copilot. Standard costs $189 for 100 prompts, and Premium costs $489 for 400.

AI Mode, Gemini and Claude are paid add-ons, at $9, $9 and $29 a month on Lite. There is a free trial but no free plan.

Fifteen prompts is a small sample, because a model's answers vary. It works for watching your most important buying questions, and less well for tracking a whole market.

4. Semrush: best for existing Semrush users

Semrush is the sensible choice if your team already works there. Its Starter plan costs $199 a month, or $165.17 billed annually, with 50 prompts tracked daily alongside the SEO toolkit. Pro+ costs $299 for 100 prompts.

A separate AI Visibility Toolkit add-on is listed at $99 per domain, billed annually, with 25 daily prompts. If you are not on Semrush yet, our guide to Semrush alternatives covers the wider picture.

The main benefit is having AI and search data together. Check the current plan names, since Semrush has been reorganizing them.

5. Ahrefs Brand Radar: best for existing Ahrefs users

Ahrefs Brand Radar is the best choice for teams already on a paid Ahrefs plan. Lite includes 5 custom prompts, Standard 10 and Advanced 20. Prompt add-ons start at $50 a month.

It stands out for its prebuilt index of over 500 million prompts, sold from $199 a month, which lets you explore what engines say without choosing prompts first. Coverage includes AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude.

Lower-profile brands get less from the index, so plan on custom prompts if your market is small.

6. SE Ranking: best value for agencies

SE Ranking is the best value for agencies that want AI tracking and classic SEO in one plan. Core costs $129 a month, with 25 daily prompts on 5 engines, and it also includes rank tracking and audits.

A standalone AI tracking add-on starts at $71 a month. A 14-day trial needs no card and includes 20 AI prompts a day, which is enough to test your market properly.

It is a broad SEO tool first, so dedicated trackers may go deeper on AI-specific reporting.

7. Scrunch: best for large prompt sets

Scrunch is the best fit for marketing teams that want to track a lot of prompts at once. Starter costs $300 a month, or $250 billed annually, with 350 custom prompts and 1,000 industry prompts. Growth costs $500.

It covers ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta AI, all on Starter. The 7-day trial needs no card.

The price rules it out for most solo operators, but it offers more coverage at entry level than any other tool here.

What is the best free AI visibility tool?

The best free option is a small manual process backed by free checkers, because no free tool tracks over time. Start with these:

1. Ahrefs' free AI Visibility Checker for a one-time preview.
2. Semrush's free AI Search Visibility Checker, listed among its free tools.
3. AthenaHQ's free tier, which lists 5 engines and 300 credits.
4. A monthly spreadsheet. Run 10 buying prompts by hand in ChatGPT, Perplexity and Gemini, then record who gets named.

A manual sample will teach you more about your market in an hour than a dashboard you never open.

How do you choose an AI visibility tool?

Choose by the engines your buyers use and by the number of prompts you can act on. Follow these steps:

1. Write your prompt list first. Use 20 real questions from sales calls and support tickets.
2. Check engine coverage. Confirm your priority engines are included at your plan level.
3. Work out real answer volume. Multiply prompts, engines and runs per month.
4. Check citation reporting. You need to see which sources get cited, not just a score.
5. Test before you pay. Run the same prompts by hand and compare them with the tool's results.
6. Check your existing tools. Semrush, Ahrefs or SE Ranking may already cover you.

What mistakes should you avoid with AI visibility tools?

The biggest mistake is treating a visibility score like a keyword rank. AI answers vary between runs, so one reading tells you little. Watch the trend over several weeks.

• Tracking only branded prompts. You will look great and learn nothing. Track the questions asked before someone knows you.
• Overpaying for prompts you cannot act on. A smaller list you work through beats a large one you ignore.
• Ignoring the cited sources. They are the most useful output, because they show where to earn a mention.
• Reporting a score to clients with no context. Explain the prompts and the sample size.
• Blocking the crawlers you need. Check your robots.txt for AI, because a blanket block can remove you from these answers.
• Buying a tracker and stopping there. A chart does not change what models say.

What do you do after tracking your AI visibility?

After tracking, you work on the sources AI engines already cite. Ahrefs found in a study of 75,000 brands that branded web mentions correlated with AI Overview visibility at 0.664, the strongest factor it measured.

That turns the job into three steps:

1. List the domains cited for your prompts. Your tracker gives you this.
2. Find the gaps. Note which cited pages mention competitors but not you.
3. Earn a place on those pages. Pitch the editor, offer something useful and follow up.

Our free AI visibility map sets out the off-page signals behind this. Step three is the part Seowly runs: it picks the sites, writes the pitch and sends it from your own inbox. It costs $39 a month for up to 5 brands, and it sits alongside whichever tracker you choose. You can see what sustained outreach built in our Love Tales case study.

The bottom line on the best AI visibility tools

Pick the tool that fits your size. Otterly.AI is an easy start, Peec AI suits teams doing this seriously, and Profound suits enterprises, while Semrush and Ahrefs customers should test what they already pay for. Whichever you choose, use it to find the sources that matter, then do the outreach. Prices change often in this category, so confirm them on each vendor's page.